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Experienced Digital Marketer | SEO Exprerts | Social Researcher

Invest & Profit

Ads (Facebook & Google)

Reach your target audience and drive results with powerful advertising on Facebook and Google.

Grow Now
Google
Facebook
What is Ads?
Facebook & Google

Ads (Facebook & Google) are powerful online advertising platforms that allow businesses to reach specific target audiences and drive traffic to their websites. Facebook and Google offer a variety of ad formats, targeting options, and tracking capabilities, making them effective tools for promoting products, services, or brand awareness.

Why is it Needed?
Startups/Regular

Ads are crucial for both startups and regular businesses to increase visibility, attract customers, and drive growth. For startups, ads help build brand awareness and a customer base, while for established businesses, they maintain competitiveness and promote new offerings. Effective advertising boosts engagement and ensures business growth.

Our

Offerings

Campaign
Setup

Audience
Targeting

A/B
Testing

Performance
Monitoring

Campaigns
Remarketing

Campaigns
Optimization

Budget
Management

Reporting
& Analytics

Tools
Setup

The Road Map

What we follow

Research & Planning
  • Identify target audience and buyer personas.
  • Conduct keyword research (for Google) and audience insights (for Facebook).
  • Analyze competitors' ad strategies.
Set Clear Objectives
  • Define campaign goals (brand awareness, lead generation, sales).
  • Set measurable KPIs (click-through rates, conversions, cost per action).
Campaign Structure & Setup
  • For Google Ads: Organize campaigns by keyword groups and ad relevance.
  • For Facebook Ads: Segment by audience interests, behaviors, and demographics.
Create Compelling Ad Creatives
  • Design engaging visuals and write clear, action-oriented ad copy.
  • Choose the right ad format (carousel, single image, video).
Budgeting & Bidding
  • Set appropriate budgets and select the right bidding strategy (CPC, CPA, CPM).
  • Monitor daily spending to ensure efficiency.
Launch & Testing
  • Launch the ads with A/B testing to compare different versions of creatives, copy, and targeting.
  • Test different ad placements (Facebook feed, Instagram, Google Search, Display Network).
Monitor & Optimize
  • Track performance using analytics tools (Facebook Ads Manager, Google Analytics).
  • Optimize based on KPIs—adjust bids, refine targeting, and pause underperforming ads.
Retargeting & Scaling
  • Set up retargeting campaigns to engage users who interacted with your website or ads.
  • Scale successful ads by increasing budget or expanding audience reach.
Reporting & Insights
  • Analyze data and create detailed reports on campaign performance.
  • Use insights to refine future strategies and improve ROI.
Contact

Contact With Me

    Asif Khan

    Digital Marketing Specialist

    Let's setup a meeting for your company growth within short time.

    Phone: +880 1625 494945 Email: [email protected]
    Frequently asked questions

    FAQs

    • Target Audience: Facebook targets users based on demographics, interests, and behaviors, while Google Ads targets users based on search queries and keywords.
    • Ad Formats: Facebook offers a wider range of ad formats, including images, videos, carousel ads, and stories. Google Ads primarily focuses on text ads but also includes display ads and video ads.
    • Bidding: Facebook uses an auction-based bidding system, while Google Ads uses a cost-per-click (CPC) model.

    The best platform for your advertising campaign depends on your target audience, budget, and marketing goals. Consider where your ideal customers spend most of their time online, how much you're willing to spend, and what you want to achieve with your ads.

    To create effective ads, start by identifying your target audience and defining your goals. Write compelling ad copy, use high-quality images or videos, and test different ad variations to see what works best.

    Both Facebook and Google offer robust analytics tools that allow you to track the performance of your ads. Key metrics to monitor include impressions, clicks, click-through rate (CTR), conversions, and cost per acquisition (CPA).

    • Poor targeting: Ensure your targeting criteria are specific and relevant to your target audience.
    • Irrelevant ad copy: Write ad copy that is engaging and directly related to your product or service.
    • Low-quality visuals: Use high-quality images and videos to capture attention.
    • Neglecting A/B testing: Experiment with different ad variations to optimize your campaigns.
    • Ignoring mobile optimization: Ensure your ads are optimized for mobile devices, as a significant portion of ad impressions occur on smartphones and tablets.